Pitch Reflection

In my group, we had to advertise a bike sharing program in Abu Dhabi. We used the corniche, an iconic location, as our reason for the aesthetic appeal as we demonstrate where people will be able to ride their bikes. Along with the scenery, a bike ride can be a relaxing, quick get away, which is why we decided that the need to escape and need for aesthetic sensations could be combined. Our other two appeals was the bandwagon appeal and the need for prominence. First, the need for prominence is rooted in community. The bike sharing program would be a community of people who share the love of biking, being seen in that community will get you some regards of respect and people who see you biking may feel motivated to do the same, making you an important figure at the scene. Next, the bandwagon appeal is to advertise it as a motivator. If you're not part of this new, inviting and healthy community ten you're missing out on certain personal benefits.

We wanted the people in the advertisement to be regular, diverse people because we want to be inclusive and think about everyone who wants to be part of the program. It's meant to be an act of encouragement, along with the use of nostalgia. Not many people continue riding bikes after they've grown up, so persuading people by showing children on trikes to adults on bikes would induce nostalgia to the audience. Experts are trusted with the general population, all we need to say is how the bike sharing program can benefit your health and wellbeing and that immediately scores with association, because if experts are recommending it, then why not?

Our target was the general audience, the group and I are familiar with Abu Dhabi because we live here. We know, from experience, that riding a bike is common practice among youth and we had an easier time figuring out how we were going to go about this. To add on with our familiarity for the setting, we knew which places are scenic and most recognizable for an advertisement.

If I were to redo this, I would have kept eye contact with the audience and keep a fluid word flow to keep it interesting. Less use of filler words and to be more concise and to the point.